Dress of the Day

My Asho is loving the Green Maxi Dress by AiFA. Perfect for the spring sunshine. Grab yours today while stocks last! 

Green Maxi Dress by AiFA

Royally Blue

What would you wear if you were invited to the Royal Wedding? Only one day to go to the biggest event in the Windsors' diaries in a while. Would you play it safe and go for a simple dress and a hat in muted colours? Or could you be daring and go short?

Well we say turn a few heads! This gorgeous Toni dress by Coccolily might be just the thing for you. Pair with a simple clutch and some killer hills and of course an elegant jacket or coat and you're set!

S/S '11 Trends from Catwalk To Wardrobe

My Asho brings you the top 3 Spring/Summer '11 trends from the catwalks and shows you how to look trend-savvy at a fraction of the usual exorbitant designer prices. What more incentive do you need to trend-shop yourself happy?

1. The 'Eye-Popping Colour' Trend

The international catwalks were awash with explosive colourful brights showing the world that this is not the season for the 'shrinking violet'; quite far from it. Indeed, this is a season for the 'bold and beautiful' and designers experimented with dazzling hues like oceanic blues, jewel-toned purples and glowing fluoros. With all the different ways to wear this trend, My Asho advises you to wear one vibrant shade, enriched in luxe fabric from top to bottom.

From Catwalk- 'Holly Fulton S/S '11' To Wardrobe - Coccolily, 'Toni Dress'

Holly Fulton SS11

Toni Dress by Coccolily

2. The 'Print-Tastic' Trend

Graphic, floral, painterly, fruit, tribal - these are just some of the prints that designers injected onto their collections to give of that 'spring to summer' feeling. My Asho advises you to pair a loud statement print skirt with a simple white tee, camisole or vest.

From Catwalk- Holly Fulton S/S'11 To Wardrobe - Tiffany Amber 'Print Skirt'

Holly Fulton SS11

Print Skirt by Tiffany Amber Nigeria

3. The 'Taking it to the Max' Trend

Designers went to full, flowing lengths when designing their dresses this season and why not? Nothing encapsulates chic summer dressing like a ground skimming dress that billows daintily around your ankles. My Asho advises you to pair this glamorous trend with flat sandals to radiate those care-free summer vibes.

From Catwalk- Matthew Williamson S/S'11 To Wardrobe - Lalesso 'Mayo dress'

Matthew Williamson SS11

Moyo Dress by Lalesso

Shop these trends today at myasho.com and use promo code BIKI SS11 for 10% off all clothing. Offer ends 10th May 2011.

Introducing: Biki John - Our Contributing Fashion Editor

My Asho is pleased to introduce our new contributing fashion editor - Biki John. Biki is a London based stylist and image consultant with years of experience in the fashion industry. She has worked on amazing editorial shoots with ARISE magazine (get your copy at MyAsho.Com today), Zoot, Anglomania and more. You can view samples of her work below or visit http://www.bikijohn.com/ to view her full portfolio.

ARISE Magazine - Issue 9

Singer VV Brown

Zula

We are super thrilled to have her as part of the My Asho team and look forward to lots of exciting new posts. Stay tuned ....

Lalesso Spring/Summer 2011

We are delighted to stock Lalesso's brand new SS11 collection. This eco-chic label has grown from strength to strength since its launch 6 years ago. To find out more about Lalesso and their ethical production partners SOKO, please click here.


You can shop Lalesso now at My Asho. As a special treat for all our blog readers, we are offering 10% off all Lalesso items if you shop before 2nd May 2011. Simply use promo code LALESSO SS11 during checkout.Enjoy! x

Chepeo Dress

Legea Playsuit

Goka Necklace

Kilele Ring





Get The Look

Get The My Asho Look

Need some fresh inspiration on how to combine prints, textures and accessories? Search no more, get the MyAsho look with a combination of these great pieces that allow you to mix and match for a range of looks from formal to the 'stepping out for a drink with friends' look.

For this set, we've gone for earthy and metallic at the same time. Pair an Aimas Corsage tank with this gorgeous gold raw silk pencil skirt by Christie Brown or slip on this beautifully stitched Jewels by Lisa Luxe Jacket for some extra warmth. Pick up hints of colour with jewellery from the MyAsho market too. So many combinations to experiment with. Over to you! Have a great week.

Welcome to our new blog!

Thank you for visiting our exciting new blog!
Please stay tuned for news and style updates from our fabulous fashion editors, the lowdown on ARISE Africa fashion week, details on our new SS11 collections, special offers and more...