The Beat - The Udu

The udu drum originated from the Igbo people of Nigeria. Unlike other percussion instruments, the udu drum was invented and developed by the women of the Igbo people from clay pots.In fact, Udu means pot in Igbo.

These clay pots are used to carry and store water from the river to their homes. Although the udu looks like an exotic instrument, the udu is a big part of the Igbo's way of life, and you would find a lot of these littered in their homes.

Shop the Aimas udu print here.


Image Source: http://bodyandmindforallwomen.blogspot.com/2011_10_01_archive.html

Feel the Rhythm - it's THE BEAT

The Udu Pants

It's always great to see heritage shine through in design, and with "The Beat" collection, it not only shines but boogies too.

Inspired by African history and culture rooted in music, musical instruments and dance, this collection - by the artistic brand Aimas (best known for handpainted tees and fabulous accessories), sees the use of own designed prints translated onto casual, wearable pieces.

The collection tells the story of African music and its role in society - for example, the use of songs for religious ceremonies and rituals, to teach and give guidance, to tell stories, to mark the stages of life and death and to provide political guidance or express discontent. In African culture, the beat of a drum can be used to relay a message in what many understand as drum languages or "talking drums".

Shop "The Beat" Collection today exclusively on www.myasho.com