Chichia London at My Asho XMAS Pop Up Boutique

We are thrilled to have the super talented, London based, East Africa inspired, designer brand Chichia London as part of our line up for the My Asho XMAS Pop Up Boutique.

The Chichia ready to wear range is an amalgamation of both continents and cultures from which the designer was raised. The label’s signature transpires from the artful application of the “Khanga”, a traditional east African cotton printed fabric used by local women as wraps.

We will have the Mkono Twist Dress (pictured above) and much more at the My Asho XMAS Pop Up Boutique this weekend. See you there! x

Gift Idea of the Day - Navy Sun Splash Shawl

We adore this Navy Sun Splash Shawl by Urbanknit - an African twist on the Pashmina

Who do I get this for? This is a unisex item, so looks fab on anyone! My Asho recommends getting it for a family member - siblings, cousins or even your favourite work colleague (hint hint My Asho Team!).

Why should I get this? This is not just any shawl. It is a very special shawl - hand-dyed in West Africa using traditonal adire (tie and dye) motifs. The Navy Splash shawl makes a truly unique gift item as it was specially commissioned and produced in limited runs. It is very unlikely you'd bump into someone with the same shawl.

What extras can I get with this? This item can be beautifully gift wrapped for you at no extra cost. A gift note can be included with your personalised message. It can even be dispatched directly to the gift recipient with a "don't open me until xmas" warning or any message of your choice.

Click here to view and purchase this item

Click here to view all items from Urbanknit

My Asho Xmas Pop-Up Boutique

Following the success of the first pop-up shopping event this summer, My Asho, the UK based online fashion store, which retails leading African designer brands proudly presents our XMAS Pop Up Boutique on the 3^rd and 4^th of December in Notting Hill, London.  

On offer will be a great selection of Menswear, Childrenswear, Women’s clothing and accessories, and Homeware from designers including TAN by Tiffany Amber, Christie Brown Ghana, Jewel by Lisa, Urbanknit, Chichia London, Kiki Clothing, Isossy children, Aimas and more.

The boutique is situated in the heart of Notting Hill, and will offer stylish party dresses and clutches for the festive season, cosy home and dining furnishings as well as newly available menswear labels all at affordable prices. 

The event is a great opportunity to view in-person the detailed craftsmanship, vibrancy and boldness of items typically sold via MyAsho.com. The pop-up shop will be available for a limited time only and collections will be available while stocks last with prices ranging from £5-£90.

Join us at the My Asho XMAS Pop-Up Boutique

When:  Saturday 3^rd December 2011: 10am - 6pm

            Sunday 4^th December 2011: 10am – 6pm

Where:  47 Pembridge Road, Notting Hill, W11 3HG, London, United Kingdom

The New Look My Asho Website

Our revamped website is finally live! 

We have been working very hard over the past few months to provide you with a cleaner, easier to navigate website with more product categories and new products added daily. Below are some of our new additions:

- Menswear range including clothing, accessories and shoes

- Couture range which will be specially made luxury products by high-end African designers

- New products added daily by designers: so you have more to shop from

- Better search parameters: you can now refine your searches by price and size for a faster and customised shopping experience

- More streamlined checkout process: immediate order confirmation and notification of dispatched items

- Tracking orders: you can now track all your orders online via our website

- Improved customer service: with dedicated customer care representatives


If you have any questions about our new website, please contact us here
If you would like to leave us feedback, please do so here

Gorgeous bags by Jezreel Designs

We are in total bag heaven!

These divine clutches are the brainchild of UK based designer Abiola Egbeyemi. This passionate and very adventurous young lady travels around West Africa, sourcing leather and print fabrics from tradesmen she meets along the way. Using these materials, she finalises the designs for her bags, ands works with highly talented local craftsmen to produce the finished products - which we absolutely love!

Check out more of her designs here

My Asho in Marie Claire November 2011

My Asho is delighted to be featured in the latest edition of Marie Claire magazine. The Ituen Basi Oghogo bangles come as a set of 6 skinny bangles wrapped in a mix of African fabrics. Available at www.myasho.com