The Beat - The Udu

The udu drum originated from the Igbo people of Nigeria. Unlike other percussion instruments, the udu drum was invented and developed by the women of the Igbo people from clay pots.In fact, Udu means pot in Igbo.

These clay pots are used to carry and store water from the river to their homes. Although the udu looks like an exotic instrument, the udu is a big part of the Igbo's way of life, and you would find a lot of these littered in their homes.

Shop the Aimas udu print here.


Image Source: http://bodyandmindforallwomen.blogspot.com/2011_10_01_archive.html

Feel the Rhythm - it's THE BEAT

The Udu Pants

It's always great to see heritage shine through in design, and with "The Beat" collection, it not only shines but boogies too.

Inspired by African history and culture rooted in music, musical instruments and dance, this collection - by the artistic brand Aimas (best known for handpainted tees and fabulous accessories), sees the use of own designed prints translated onto casual, wearable pieces.

The collection tells the story of African music and its role in society - for example, the use of songs for religious ceremonies and rituals, to teach and give guidance, to tell stories, to mark the stages of life and death and to provide political guidance or express discontent. In African culture, the beat of a drum can be used to relay a message in what many understand as drum languages or "talking drums".

Shop "The Beat" Collection today exclusively on www.myasho.com

My Asho Pop-Up Boutique: Second Chance

Did you miss out on The My Asho Pop-Up Boutique experience?

Did you get home and wish you had bought that funky jumpsuit or cool tee?

Well here's a fantastic chance to get your hands on pieces exclusive to the Pop-Up shop still at the fantastic prices that were available on the day.

Available for a limited time only.

My Asho Pop-Up Market

Happy Shopping!

My Asho Pop-Up Boutique

Item of the Day

The Leather Bow Clutch by Aimas is the perfect accessory for Summer.

Leather Bow Clutch by Aimas

Get 20% off this clutch and other items by Aimas using promo code AIMAS11 during checkout. Offer ends 31st May 2011.

Get The Look

Get The My Asho Look

Need some fresh inspiration on how to combine prints, textures and accessories? Search no more, get the MyAsho look with a combination of these great pieces that allow you to mix and match for a range of looks from formal to the 'stepping out for a drink with friends' look.

For this set, we've gone for earthy and metallic at the same time. Pair an Aimas Corsage tank with this gorgeous gold raw silk pencil skirt by Christie Brown or slip on this beautifully stitched Jewels by Lisa Luxe Jacket for some extra warmth. Pick up hints of colour with jewellery from the MyAsho market too. So many combinations to experiment with. Over to you! Have a great week.