Achieve instant sophistication and class with this mustard number from the Maiden Collection by Paserelle.
Pair with some killer heels and accessorise with a bold print clutch. All eyes on you!
My Asho is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world.
Showing posts with label African Fashion. Show all posts
Showing posts with label African Fashion. Show all posts
Friday, 5 April 2013
Spring Wedding 2
Achieve instant sophistication and class with this mustard number from the Maiden Collection by Paserelle.
Pair with some killer heels and accessorise with a bold print clutch. All eyes on you!
Wednesday, 3 April 2013
Sunday, 3 March 2013
Clutch Alert!
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| Blue Print Box Clutch by O'Eclat Designs |
We've got new clutches in store. Different shapes, sizes, fabrics and colours - there's a clutch for every occasion (and of course - for every budget!). View our clutches here
Monday, 30 April 2012
Is Anything African Anymore? Join the debate #Africanfashion
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| Marni for H&M |
A couple of weeks ago, I went for a fancy dinner in Knightsbridge, London. On leaving the restaurant, I saw a modelesque Sloaney popping out for a cigarette. She was wearing a pair of trousers similar to a pair of Jewel by Lisa trousers I own, and so I rushed over and asked excitedly "OMG! where did you get your trousers?" and she said "H&M". I literally just walked away.
I don't know why I expected her to say Jewel by Lisa, or even mention an African designer. All I know is I was frustrated. Marni for H&M, Burberry. It's all over the high street, in Harrods, Harvey Nicks, it's popping up in a Primark near you. Wherever you look. It's everywhere. The African Print revolution has reached the masses of the Western world yet the biggest users of these prints, the designers who work with these prints on a daily basis are making next to nothing. Great job!
Following recent blog posts and tweets from the fabulous Terrence Sambo of OneNigerianBoy.com, I learned about Burberrys visit to the JBL studio in Lagos, Nigeria. They were just having a little look see it seems. Fair enough, free country - except Lagos isn't really the kind of place one just pops over to for a little look see. Anyways, they did. They had a look see, and then they made $1billion in profits. Interesting.
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| JBL - Cover of Genevieve Mag November 2009 |
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| Burberry SS12 Collection |
I'm not an economist, but I do have a PhD, so I'm somewhat bright. Africa is a continent with tremendous potential (no sh*t Sherlock!). A friend who just visited Nigeria said to me "seems there are a lot more foreigners there than the last time I went". Smart business people are looking to Africa for business. So imagine how saddened I was to hear from several designers during a recent buying trip, that they were all seriously considering production outside of Africa. So not only do we have to deal with the fabric issue, production is rearing its ugly head also.
Now, the history of the fabric is a tale for another day (soon to follow). "African Print" fabric may not belong to Africa, but Africans do rock it like no other! The continent is by far the biggest market for "African" Print fabrics, but really ask, what is the African stake in this global industry?
Gone are the days of homegrown African textile mills (thanks China!), gone are the days of economically sensible production in Africa. All that is left is constant power failure, inconsistent government policies, lack of support, corruption, security issues and the list goes on. At My Asho we struggle with supply chain issues on a daily basis. It is a challenge.
So, nothing against Marni, nothing against Burberry (well, maybe a little something against Burberry), nothing against good old-fashioned capitalism. My question to you all is what is Africa going to do about this? Is anything African African anymore?
Join the debate:
Join the debate:
Saturday, 9 July 2011
Lagos Fashion & Design Week 2011
In partnership with MTN and The British Council, Style House Files brings you the first Lagos Fashion and Design Week in Lagos, Nigeria.
The event aims to showcase barriers and position itself as a business of fashion and design event targeted at showcasing the best of the fashion and design industry, drive the Nigerian fashion economy and ultimately uplift its profile within the industry.
This will consist of
- catwalk shows featuring new season collections from the best talents in the fashion industry;
- design led exhibitions featuring fashion products and accessories, textiles, furniture design, photography, art installations and architecture;
- seminars and workshops that will facilitate knowledge transfer, information exchange and networking opportunities across board
- MTN British Council Young Creative Entrepreneur of the Year (YCE Fashion Sector)
- MTN British Council Young Designer of the Year
- MTN Model of the Year
Saturday, 4 June 2011
We love Africa!!!
My Asho is dedicated to celebrating and promoting the talent of African designers based throughout the world. We are true lovers of Africa - the fashion, the culture, the music the food, the people...everything!!! And we just love love LOVE that these guys feel the same way. Put on your dancing shoes and check out their blog here
Vive L'Afrique!
Vive L'Afrique!
Sunday, 15 May 2011
Celebrating Fashion Today
Founded in 1957 by African women dedicated to uplifting the plight of disadvantaged women and children, the International Womens Society (IWS) proudly presents "Celebrating Fashion Today" - a coffee table book showcasing the very best of West African fashion with all proceeds of sale donated to the IWS Home for Abandoned Children.
Nigeria is a thriving and pulsating hotbed of creative fashion and its contemporary designers - both home-grown and Diaspora, are beginning to force Africa’s style and voice onto the global scene. The book contains stylish imagery and photography from fashion shoots, catwalk shows and exhibitions. "Celebrating Fashion Today" also uncovers the vibrant and fascinating fashion industry of the continents largest nation from an insiders point of view. It profiles fashion pioneers such as Duro Olowu and features My Asho designers including Jewel by Lisa, Tiffany Amber and Ituen Basi.
The book also contains a comprehensive fashion glossary, compiled by StyleHouseFiles explaining the styles and techniques involved in the production of African materials such as Aso Oke and Ankara
Each book is beautifully presented in an African print book cover produced by Colours in Africa. If you are genuinely interested in African fashion and its growing influence on the global stage, this is a must read book for you. Get your copy today exclusively at myasho.com
For more about the International Womens Society, please click here
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