Item of the Day

The Leather Bow Clutch by Aimas is the perfect accessory for Summer.

Leather Bow Clutch by Aimas

Get 20% off this clutch and other items by Aimas using promo code AIMAS11 during checkout. Offer ends 31st May 2011.

Just out- Taé

The Efe dress from the new EMOTAN collection by Taé

Get the Look for Less

The Lola Top by Coccolily (£139/$225) vs the Ruby Mesh Top by Marc Jacobs (£1740/$2816).

Lola Top by Coccolily

Ruby Mesh Top by Marc Jacobs

Wear with high-waisted shorts or denim jeans. Alternatively, for the perfect summer look, team the Lola top with the Seraphina Skirt by Tiffany Amber.

  

My Asho Giveaway!

Taking cue from our friends at Urbanknit, My Asho is having a giveaway!

Our giveaway item is the beautiful Mkono necklace from Lalesso. This necklace was designed by Jennifer Kinnear and handmade by SOKO Kenya - the production house initially set up by Lalesso and which currently produce the ASOS Africa collections.

Mkono Necklace

The Mkono necklace is made using recycled brass and has a gorgeous cockle shell pendant. It makes an ideal summer accessory and we think it is best worn with statement summer dresses from Lalesso, which you can view and purchase here.

HOW TO WIN:

Browse around the My Asho website and let us know your favourite items by leaving a comment here. That's it!

For additional entries:

• Blog about the giveaway and link to this post or the My Asho website. Please leave a comment here to let us know.
• Submit to any social network (StumbleUpon, Facebook, etc) - Click on the "Share This" at the bottom right of this post. Leave a comment here to let us know.
• Tweet about this giveaway on Twitter. And then leave a comment here to let us know.
• Follow us on Twitter. And then leave a comment here to let us know.
• Become a My Asho Facebook fan. And then leave a comment here to let us know.

It is important to leave a separate comment for each of the entries, as this increases your chances of winning.

WHO CAN WIN:

Anyone can enter and you can do so as many times as you like.

The giveaway will run for 14 days so will end at midnight GMT on the 1st June 2011 (which happens to be our 2nd Birthday!). A winner will be picked at random and announced. We will need to contact you for your address so we can ship out your gift, so please do visit this blog on the 1st June when the winner is announced. And yes! We will ship to most destinations around the world - FREE OF CHARGE!!!

Good luck and please spread the word!

This giveaway is now closed. The winner is lin3arossa. Congratulations!!!!

Celebrating Fashion Today

Founded in 1957 by African women dedicated to uplifting the plight of disadvantaged women and children, the International Womens Society (IWS) proudly presents "Celebrating Fashion Today" - a coffee table book showcasing the very best of West African fashion with all proceeds of sale donated to the IWS Home for Abandoned Children.

Nigeria is a thriving and pulsating hotbed of creative fashion and its contemporary designers - both home-grown and Diaspora, are beginning to force Africa’s style and voice onto the global scene. The book contains stylish imagery and photography from fashion shoots, catwalk shows and exhibitions. "Celebrating Fashion Today" also uncovers the vibrant and fascinating fashion industry of the continents largest nation from an insiders point of view. It profiles fashion pioneers such as Duro Olowu and features My Asho designers including Jewel by Lisa, Tiffany Amber and Ituen Basi.

The book also contains a comprehensive fashion glossary, compiled by StyleHouseFiles explaining the styles and techniques involved in the production of African materials such as Aso Oke and Ankara

Each book is beautifully presented in an African print book cover produced by Colours in Africa. If you are genuinely interested in African fashion and its growing influence on the global stage, this is a must read book for you. Get your copy today exclusively at myasho.com

For more about the International Womens Society, please click here

For more about the launch of this book, please click here and here.